By Chelsea Meyer
Rock River Current
Get our newsletter

Holy guacamole!

In case you missed it, there was a Super Bowl ad that aired on Sunday for “Avocados from Mexico,” where a bunch of Romans were tailgating outside the Colosseum. Ironically, the ad shows Julius Caesar and a bunch of tough gladiators soothing out their differences over chips and guacamole. Well, talk about $7 million dollars down the drain for a commercial.

Late Saturday night right before the game, the U.S. government banned Mexican avocados. What promoted the ban was a U.S. food inspector who received a threatening message on his phone apparently from the cartel.

In an interview with The Washington Post, Mexico manager of Agtools, which conducts market research of agricultural commodities, Raul Lopez said, “In a few days, the current inventory will be sold out and there will be a lack of product in almost any supermarket.” Lopez said that the prices will drastically rise because of the consumer having very little products available.

About 80% of the avocados we eat come from Mexico, and the other 20% are grown in California.

One expert claimed in 2019 the U.S. would run out of avocados in three weeks if imports from Mexico suddenly stopped. And at the time, Politico rated that claim as “mostly true.”

https://www.youtube.com/watch?v=lEEFBXx8VBI