May 28 2020 — DeKalb County UNITES has compiled the results of this local Consumer Sentiment Survey. A total of 1,001 people across DeKalb County participated in this survey. Some result highlights include:
- 53% want businesses to continue to offer low-contact pickup and delivery options.
- 91% of consumers are willing to pay more at a local small business
- Only 6% of consumers say they are ready to eat inside on opening day. Within four weeks, 41% of consumers looking to dine inside.
- The top 5 factors that would most influence consumer’s decision to resume activities:
- Reduced admission/capacity limits
- Increased cleaning measures for all touch surfaces
- A COVID-19 vaccine becoming available
- Enforcement of masks for visitors
- Wide availability of COVID-19 immunity testing
- 70% of consumers agree that when a small business doesn’t have a clear and up-to-date website, they find the business less credible.
- 61% of consumers prefer social media as preferred form of communication with local small businesses
For the full survey results and analysis, visit DeKalbCountyUNITES.com/consumer-sentiment-survey
Maya Groza, PhD Discusses Highlights from Consumer Sentiment Survey
May 19 2020 — As we prepare to begin to move to new phases that will allow businesses and organizations to reopen DeKalb County UNITES has created an important consumer survey. The information gathered will provide small businesses and organizations with valuable information about how customers/visitors/clients are feeling and suggest ways our businesses and organizations can encourage business/visits and make them feel comfortable. Please take this survey by Sunday evening, May 24th!