Business Essential Skills Training Series – Instagram Deep Dive: Designing and Optimizing Instagram taught by Meta

In the Instagram Deep Dive Designing and Optimizing Your Instagram, you’ll experience an immersive exploration of creative techniques to effectively engage your audience on Instagram and gain comprehensive knowledge on crafting impactful Posts, Stories, and Reels. Additionally, discover the key elements to create engaging Instagram post. After attending this session, you’ll be able to establish a strong Instagram presence, build a clear content strategy and meaningfully engage with your target audience.

Learning Outcomes
In this session, participants will:

• Learn innovative ways to engage followers through Posts, Stories, and Reels on Instagram
• Create visibility appealing content on Instagram that aligns with brand identity and target audience
• Discover effective caption-writing techniques, including storytelling, calls-to-action, and hashtags to increase reach and engagement
• Discover strategies to incorporate brand tone-of-voice.

Meta Certified Lead Trainer – Gibran Jones
Gibran Jones is a Meta Certified Lead trainer and a digital marketer with over 20 years of experience and a veteran of the US Army. He specializes in Facebook Ads, SEO, Instagram Reels, and digital marketing and currently owns his own business Krimson Square Marketing. Gibran holds multiple industry-recognized certifications, including Meta Digital Marketing Associate, Meta Media Planning, and Meta Lead Trainer. Gibran is a sought-after expert for industry podcasts and speaking events. He is also a speaker on Facebook marketing and social media marketing, delivering training to small businesses on Reels, content creation, and Meta advertising. He is extremely knowledgeable and passionate about sharing his knowledge with businesses. Gibran is a passionate speaker and digital marketer who has helped thousands of businesses grow by improving their online presence.

Panel of Local Experts
Mary Grace McCauley – Willrett Flower Co.
Missy Freund – Sweet-DeLights
Savannah Walsh – Communities by Grainger

This training is free for all Chamber Members of the DeKalb, Genoa Area, and Sycamore Chambers of Commerce. Register today! $15 non-member fee.

Program 9:00-10:30am
Doors Open at 8:30am
Egyptian Theatre | 135 N. 2nd St. DeKalb, IL 60115

The Business Essential Skills Training Series presented by Meta is designed to empower businesses and nonprofit organizations with the essential knowledge and tools needed to thrive in today’s competitive landscape. Tailored for employers and employees who seek to elevate their operations, this comprehensive training series equips participants with key skills, tactics, and strategies across vital areas such as finance, marketing, technology utilization, time management, networking, and data-driven decision-making. Through expert-led sessions, participants gain invaluable insights to optimize their business practices, foster growth, and ensure long-term success. With a focus on practicality and real-world application, this program serves as a transformative resource, guiding businesses towards sustainable growth and enhanced resilience in the ever-evolving marketplace.

Be at your BEST with the DeKalb Chamber Business Essential Skills Training Series!