AMC Theatres and Universal Studios are playing nice with one another again. If you remember, back in April, AMC announced they would no longer screen any Universal releases because they were violating the agreement which required films to play on the big screen for at least 90 days before heading to digital platforms. A lot of studios have chosen to release their movies this way since the pandemic has shut down theaters and now AMC has agreed to some new terms. Studios can release their movies on VOD after just three weekends, or 17 days, of theatrical release in the U.S.
AMC’s CEO says they are “enthusiastically embracing” this new industry model as they hope “premium video on demand creates the added potential for increased movie studio profitability, which should in turn lead to the green-lighting of more theatrical movies.” He also noted that “a considerable majority of a movie’s theatrical box office revenue” is typically accrued in the first three weekends of release.