If you ordered a bunch of stuff from Amazon this week, expect it to arrive in some new Halloween themed boxes. The boxes have the outline of a pumpkin on them, which seems simple enough. But, if you draw a face on the pumpkin, then hold up a special app… the pumpkin you drew will “come to life” through augmented reality. Amazon says they’re doing it because it’s a, quote, “low-cost way for customers to celebrate and reuse boxes before dropping them in the recycling bin.”